5.0
SAS Typography
Horizontal Layout Logomark The logomark is placed on the top right corner for all layouts, less verticals. For verticals, the logo will flush left. For sizing, the logomark is 5% the longest dimension of the layout used for non-digital assets. The size of the logomark for digital assets is equal to the height of the SAS logomark, which is 50 px. Headline Headlines are in Avenir Next Bold, and always in all caps and left-justified on all layouts. The height is half the size of the S-mark. Set the leading between 100% to 120% of the point size. Tracking should be set to 15.
S-mark
Half S-mark
Headline
LIT REHENDELIQUE NOS SEQUATEM FUGA. ET LAUTESE RCIANT REHENDES VOLOREH ENIHILI GENTORIS DIAEPE.
S-mark
Cras feaugit
Subhead Subheads are set in Avenir Next Demi. To calculate its text size, use the ratio of .85x. Margins and Spacing Margins and spacing between headers and subheaders are half the height of the S-mark.
SAS BRAND CREATIVE GUIDE
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