Application

If you work from SAS templates, the logo has already been placed and sized correctly. But there are times when you will need to make your own judgment about which logo to use. This page shows examples of different applications to guide your decision.

Specialty items: Embroidery, screen printing, debossing, should use the midnight or white logo.

Building signs: Use the logo that works best with the surrounding architecture and color palette. Materials such as brushed metal are also acceptable. Social avatars: Use the logo or S-mark reversed from a colored field. Sponsorships and partnerships: Use the midnight or black logo to best match other logos on the page.

Watermark effect: Use the logo at 30% -40% when you want to gently introduce the SAS brand. Co-branding: Use the midnight or white logo to best match other logos.