Contrast

Dynamic designs rely on strong contrast. What makes our visual identity sing is the thoughtful application of the color tints, vibrant colors, midnight blue and white space. The example on this page demonstrate how a design can suffer when there is a lack of contrast. We want our design to be bold, not timid; exciting, not soothing.

X Do not place a color tint on top of another tint X Do not create gradients from the color tints

X Do not place two color tints next to one another without white space in between X Do not use color tints on data illustrations X Do not place color tints on top of vibrant colors X Do not place photo illustration on top of a color tint

X Do not plair color tints with neutral colors similar in tone. X Do not pair color tints with photos light in tone