STYLIST PROJECT BY AMY WILKINSON
CONSUMER PROFILE PRETTY LITTLE THING HAVE A CLEAR DEFINED TARGET AUDIENCE, THIS IS SHOWN THROUGH THE CHOICE IN MODELS, FASHION STYLES AND HOW THEY COMMUNICATE TO CONSUMERS THROUGH THEIR SOCIAL MEDIA AND WEBSITE. TARGETING FEMALES AGED 18-25, WHO ARE CONFIDENT, AHEAD OF STYLES AND LIVE THE SOCIAL LIFESTYLE. THEY WANT TO BE NOTICED, AS THEY ARE NOT AFRAID TO BREAK THE RULES. A GIRL WHO CAN WEAR A MINIMALIST SUIT ONE DAY, AND THIGH-HIGH BOOTS THE NEXT, ALWAYS SURROUNDED BY THEIR FRIENDS, THEY LEAD A FULFILLED LIFE, CONSTANTLY LOOKING FOR THE NEWEST PLACE TO VISIT OR TRAVEL, PLANNING HER NEXT WEEKEND BEFORE THE LAST ONE HAS EVEN ENDED. IN THEIR SPARE TIME THEY ARE INTERESTED IN BLOGGERS AND CELEBRITIES, TO MAKE SURE THEY ARE ALWAYS KEEPING UP TO DATE WITH THE LATEST STYLES FOR THEIR STRONG SOCIAL MEDIA PRESENCE, WHERE THEY MAKE DAILY POSTS ON THEIR TAKE IN STYLE, BEAUTY, TRAVEL, EVENTS, ETC.
TASK 1 PRETTY LITTLE THING COMPETITORS: MISSGUIDED BOOHOO MISSPAP INTHESTYLE ASOS PRETTY LITTLE THING HAS GLOBAL COMPETITION BEING ONE OF THE LARGEST HIGH STREET WOMENSWEAR BRANDS, COMPETING WITH SHOPS BOTH ON AND OFFLINE. HOWEVER, PLT ARE EXCLUSIVELY ONLINE, WHICH HAS BOTH POSITIVE AND NEGATIVE IMPACTS. FOR EXAMPLE PLT ARE KILLING THE FASHION INDUSTRY GLOBALLY, THEIR POPULAR CELEBRITY COLLABORATIONS, TO PRODUCING THE LATEST FASHION GARMENTS, FROM HAVING A VERY QUICK TURN AROUND ON THE LATEST STYLES. THEIR BRAND IMAGE IS VERY CREATIVE, FROM THE USE OF A LOT OF EFFORT IN THEIR STYLING ONLINE PRESENCE, FOR EACH GARMENT THAT IS SOLD. LOOKING AT THE FUTURE, TO EXPAND THE PLT BRAND EVEN FURTHER IN THE FASHION INDUSTRY, THEY COULD PURSUE CERTAIN STRATEGIES, SUCH AS THE NEW TREND OF ‘TRY NOW, PAY LATER’. THIS IS ALREADY IN USE AT ONE OF THEIR MAIN COMPETITORS ASOS. EVEN THOUGH PLT IS FEATURED ON THE ASOS PLATFORM, I STILL BELIEVE THAT THE USE OF THIS TECHNIQUE, WILL EXPAND PLT’S CONSUMERS, AND IN TURN PRODUCE MORE SALES. FROM THE SUCCESS OF PLT’S CELEBRITY COLLECTIONS, ANOTHER AREA THE BRAND MAY WANT TO CONSIDER IS THE USE OF INFLUENCER COLLABORATIONS. THESE HAVE SEEN EXCELLENT RESULTS FOR OTHER BRANDS IN THE ECOMMERCE SECTION OF THE INDUSTRY, SUCH AS, IN THE STYLE AND MISSPAP.
TASK 2
P L T ! HOW OLD IS SHE?
18-25
WHAT DOES SHE DO? STUDENT PARTY GIRL FASHION FOCUSED BUSY TRAVELS FITNESS
WHAT ARE HER HOBBIES? MUSIC BLOGGING SHOPPING PARTIES CLUBBING FOOD SOCIABLE
HER WARDROBE STAPLES? BODYCON DRESSES CO-ORDS THIGH-HIGH BOOTS JUMPSUITS SLOGAN T-SHIRTS LOUNGEWEAR
CELEBS WITH THE PLT LOOK!
TASK 3
B E L L A
H A I L E Y
L E I G H
M A D I S O N
TASK 3 WHICH CELEBS DO PLT TAKE MOST INSPO FROM! K O U R T K
K Y L I E
B E L & G I G I
TASK 4
GOING ‘OUT OUT’ AUTUMN/WINTER
SPRING/SUMMER STYLING TIP! HAIR TIED BACK IN A SLICK BACK PONYTAIL WITH A BOLD RED LIP AND GLOWING CHEEKS. PLACE THE CHAIN OF THE FUR BAG INSIDE THE BAG MAKING IT A CLUTCH BAG.
STYLING TIP! WHITE CO-ORD STYLING WITH BRIGHT PINK BLAZER, OPEN OF COURSE TO SHOW THE OUTFIT OFF!
TASK 4 PARKLIFE
FESTIVAL LOOK STYLING TIP! PLACE THE SUNGLASSES ON THE TIP OF YOUR NOSE WITH THE CROPPED DENIM JACKET HALF ON/ HALF OFF YOUR SHOULDERS FOR AN EDGY EFFECT!
STYLING TIP! SPLIT MAXI SKIRT WITH CROCHET CROP TOP. STYLE WITH A WAVEY HAIR (DOWN) AND PLACE THE HASSLE BAG ACROSS YOUR BODY!
COACHELLA VIBES
TASK 4
DAY DATE AUTUMN/WINTER
SPRING/SUMMER STYLING TIP! DON'T FASTEN THE BLAZER ALL THE WAY UP, GIVING THE LACE BRA A BIT OF SHOW FOR DAY DATE WILL DEFIANTLY SPARKLE THE OUTFIT UP. MAKING SURE THE MAKEUP IS DEWY AND BROWNED WITH A NUDE LIP, TO MAKE THE OUTFIT POP MORE!
STYLING TIP! CHANNEL YOUR INNER K’S. STYLE WITH THE DENIM JACKET LOOSE PLACED ON YOUR SHOULDERS OR HALF ON/HALF OFF, MAKING SURE YOU SHOW THE REST OF THE OUTFIT OFF!