AMY WADDELL MAJOR STUDIO PROJECT
AMY WADDELL PRODUCT BRANDING
ASSESSMENT ONE PRODUCT DEVELOPMENT
LINO-CUT PRINTS
Model images taken from gorman.com & theiconic.com
SQUARE CUT
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
OH DEAR
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
WINTER TRIBE
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
RED ALERT
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
DEEP CITY BLUE
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
FISH MAN
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
DALI EARS & CLOCKS
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
SQUARE CUT QUILT
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
ROTURA
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
BUY ME SUNFLOWERS
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
MOVING MINDS PRINT
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
PRODUCT & STYLING SHOTS
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
FEEL
BETTER
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
Organic handmade & designed exercise tees.
Please Note: Models give unrealistic views of how singlets will look. You will look 300 times better.
ASSESSMENT TWO BUILD A BRAND
TYPEFACES HEADINGS — MUSEO SANS THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG
Body — Museo #353D34 #FFFFFF #E93F4A
We just wanted to send you out a big, big thank-you. We’ve noticed you’ve been really supportive towards 300 TIMES. So it’s time for us to thank you! On your next order you will receive 20% off!
SECONDARY BRANDING ELEMENTS To be used in conjunction with current prints of season. The branding elements of 300TIMES are sharp and bold. Similarly the prints and designs for the shirts are also bold. If the branding elements were also to be lino printed and ruff, the designs would clash and be too heavy on the eye. Instead having simple branding elements means that the patterns can work with in conjunction with the elements and not be overpowered by them. Within body copy the words 300TIMES and other key words such as discount may be highlighted in the watermelon pink.
CORRECT LOGO USE
INCORRECT LOGO USE
These are acceptable uses of the 300TIMES logo. The logo must at all times either be white on grey or vise versa.
The logo must at all times either be white on grey or vise versa. If logo is to go on pattern the diamond must be used for the text to sit on.
BUSINESS CARDS Ideally to be printed on a thick cardboard. The white version is also acceptable
OUTRAGEOUS EXERCISE APPAREL
OUTRAGEOUS EXERCISE APPAREL
w. www.300times.com e. hello@300times.com #300times
w. www.300times.com e. hello@300times.com #300times
EMAIL FOOTER
INVOICE
INVOICE
INVOICE # : 0012604 26th April 2014
300 TIMES
INVOICE
INVOICE # : 0012604 26th April 2014
BILLED TO
DETAILS
SHIPPING INFO
Louise Kikley 35 Smith Street Clunes NSW AUSTRALIA
Credit Card VISA XXXX-6110
Louise Kikley 35 Smith Street Clunes NSW 2480 AUSTRALIA T: 0432851502
QTY
DESCRIPTION
SHIPPING METHOD Australia Post Express (3–5 days)
TOTAL
RATE
1
Winter Tribe Singlet, Ladies Small
$65
1
No Idea Tshirt, Unisex One Size
$45 SHIPPING & HANDLING
$20
GST
0%
TOTAL BILLED
THANK YOU, 300 TIMES We hope you love your purchase, if you have any problems or are not completely satisfied please email us at hello@300times.com, please attach your invoice number.
$130
ABN: 88 613 807 889 7 Aspects Drive Lennox Head 2478 NSW Australia
BILLED TO
DETAILS
Louise Kikley 35 Smith Street Clunes NSW AUSTRALIA
Credit Card VISA XXXX-6110
SHIPPING INFO
SHIPPING METHOD
Louise Kikley 35 Smith Street Clunes NSW 2480 AUSTRALIA T: 0432851502
QTY
Australia Post Express (3–5 days)
DESCRIPTION
TOTAL
RATE
1
Winter Tribe Singlet, Ladies Small
$65
1
No Idea Tshirt, Unisex One Size
$45 SHIPPING & HANDLING
GST TOTAL BILLED
OUTRAGEOUS EXERCISE APPAREL w. www.300times.com e. hello@300times.com #300times
THANK YOU, 300 TIMES We hope you love your purchase, if you have any problems or are not completely satisfied please email us at hello@300times.com, please attach your invoice number.
$20 0% $130
VALUED CUSTOMER LETTER
Louise Kikley 35 Smith Street Clunes NSW AUSTRALIA
WE VALUE YOU, 300 TIMES! We just wanted to send you out a big, big thankyou. We’ve noticed you’ve been really supportive towards 300 TIMES. So it’t time for us to thank you! On your next order you will recieve 20% off! Hope you enjoy xx 300 TIMES
Use this code on your next purchase to recieve 20% off the orginal price.
40GHT8
GIFT PACK IDEAS
MAILING
PRINT SPECIFIC SWING TAGS
www.300times.com
WINTER 2014 SWINGTAGS
T-SHIRT LABEL
PACKAGING SYSTEM
OUTRAGEOUS EXERCISE APPAREL w. www.300times.com e. hello@300times.com #300times
LOOKBOOK
RED ALERT PATTERN
SQUARE CUT PATTERN
.
.
INTERIOR FIT OUT STORE
ONLINE PRESENCE
WEBSITE
ESTY PRODUCT
ASSESSMENT THREE CAUSE RELATED MARKETING
PROMOTING EXERCISE FOR BETTER MENTAL HEALTH.
BEYOND BLUE & 300 TIMES Beyond Blue is the national initiative to raise awareness of mental health (anxiety and depression), providing resources for recovery, management and resilience. 300TIMES believes that mental health is incredibly important in maintaining a healthy lifestyle. Exercising is a key way of improving mental health. 300TIMES Beyond Blue are both for the promotion and awareness of mental health. Together the two have partnered to create Moving Minds.
WHAT IS MOVING MINDS? 300TIMES and Beyond Blue have teamed up to create Moving Minds. Moving Minds promotes exercise for a better mental health. Moving Minds encourages getting out there and staying active. This has been done through six cause related elements: • Limited Edition T-shirt and Print • Promotional & Information Packs • Event: Fun Run • Print Advertising • Webpage on 300times • Store Branding • Design Competition.
2014 MOVING MINDS PATTERN
WHAT IS IT? This print has been hand drawn and lino-printed exclusively for Moving Minds. The print will be used in all design for Moving Minds 2015. As well as the prints, 300TIMES has released a limited edition running t-shirt to aid this years promotion of staying active and mental health. The pattern is bold and bright, just like positive mental health. It incorporates colours of both Beyond Blue and 300TIMES. This print is up to the viewers interpretation, but purely about being active.
LIMITED EDITION MOVING MINDS T-SHIRT
EVENT: FUN RUN WHEN:
ABOUT:
Sunday 5th October, 9am Byron Bay Lighthouse.
$25 a head, or $60 for a group of four. $75 for a deluxe ticket. Deluxe ticket will include a limited edition 300TIMES and Moving Minds t-shirt.
Join with friends and family for a scenic 5km lighthouse walk or run. Moving Minds fun run is about getting outside, being active while having fun. All money raised will go directly to Beyond Blue to help raise awareness for the first signs of depression as well has helping people take preventative measures to combat depression.
BUY:
GENERAL EVENT INFO:
COST:
FUN RUN!
Visit 300times.com and click on the link ‘Moving Minds.’ Alternatively more information can be found on the Facebook page, as well as posters, and flyers around the local area.
ON THE DAY: After the walk, celebrate with a post exercise dj set from Gold Coast Dj, Paces, while enjoying a free lunch brought to you by The Top Shop. There will also be a 300TIMES stall where you may purchase the limited edition ‘Moving Minds’ print and t-shirt. As well as a stack of information on staying positive and the mental benefits of staying active.
The event will run during this years Mental Health Week. The event will be advertised through digital and print media. Including Facebook and posters. 300TIMES will also have a section of their shop set up dedicated to selling the Moving Minds t-shirt and promoting the fun run.
FUN RUN! Sunday 5th october
THe details: WHAT:
WHEN:
ON THE DAY:
Join with friends and family for a scenic 5km lighthouse walk or run. Moving Minds fun run is about getting outside, being active while having fun.
Sunday 5th October, 9am Byron Bay Lighthouse.
After the walk, celebrate with a post exericse dj set from Gold Coast Dj, Paces, while enjoying a free lunch brought to you by The Top Shop. There will also be a 300 times stall where you may purchase the limited edition ‘Moving Minds’ print and t-shirt. As well as a stack of information on staying postive and the mental benefits of staying active.
All money raised will go directly to Beyond Blue to help raise awareness for combatting the first signs of depression as well has helping people take preventative measures againist depression.
COST: $25 a head, or $60 for a group of four. $75 for a deluxe ticket.
BUY: Visit 300times.com and click on the link ‘Moving Minds.’
For more information please visit; www.300times/movingminds.com www.facebook.com/movingminds
EVENT PROMOTION
PROMO & INFORMATION PACKS
KNOW
BEING ACTIVE & MENTAL HEALTH
COM M
BEHA VIOU • not
R:
ICAL
Be active to improve mental health. Promoting exercise for better mental health.
Apart from changing brain activity, other things that may help explain the benefits of exercise include: • The person experiences a boost to their self-esteem because they take an active role in their own recovery • Some forms of exercise, are also social events • Physical activity burns up stress chemicals, like adrenaline, which promotes a more relaxed state of mind • An enjoyable bout of exercise may be distracting enough to break the vicious cycle of pessimistic thinking.
There are also many physical benefits of regular exercise. These include: • improved cardiovascular fitness • reduced risk of premature death • reduced cholesterol level • reduced blood pressure • maintenance of healthy weight • improved muscle tone.
:
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YMPTO
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PHYS
Research suggests that regular exercise may be effective in preventing depression and also in treating mild depression. Regular exercise alters brain chemistry and leads to improved mood and feelings of wellbeing. Moving Minds aims to improve mental health through staying active this Mental Health Week.
tHE S
ON S
Ms
MS O
F DEP
RESS
FEEL
INGS :
• ove rwhe lmed • guilty • irrita ble • frustr ated • lackin g in co • unh nfdenc appy e • indec isive • disa ppoint ed
THO
UGH
TS:
• I’m a failu re • It’s m y faul t • Not hing good • I’m ever worth happ less ens to • Life ’s not me worth • Peo living ple w ou off w ithou ld be bette t me. r
ION
This pack will be given out free with every 300TIMES t-shirt purchase as well as sent out to participants of the Moving Minds fun run. The pack contains: • Moving Minds wall poster • Moving Minds Postcard • Informational A5 pamphlets on mental health • Set of Moving Minds Stickers.
SHOP STYLING 300TIMES will dedicate a portion of their shop to purely promoting Moving Minds. The area will sell Moving Minds Prints, limited edition t-shirts as well as tickets to the fun run.
MAGAZINE ADVERTS
First page featured introduces readers to the concept of Moving Minds. A few pages later the Moving Minds fun run event is introduced. The advertisements will be placed in local papers as well as the following magazines:
WEBPAGE
2015 MOVING MINDS DESIGN COMPETITION A competition will be run to determine next years Moving Minds campaign print. The winning design, will then be lino-cut and printed by 300TIMES and turned into a limited edition t-shirt and wall print for next years Moving Minds Pattern. Your design will also be featured throughout the whole Moving Minds 2015 campaign. Designs will be uploaded and the winner will be chosen through instagram. Entrants will hashtag the words #movingminds2015
#movingminds2015
MAKE your mark on mental Health
DESIGN NEXT YEARS MOVING MINDS FEATURE PATTERN. Get your creative juices flowing an create next years feature pattern. The winning design, will then be lino-cut and printed by 300times and turned into a limited edition t-shirt and wall print for next years Moving Minds Campaign. This competition is open to anyone of any age limit. Entries can be hand-drawn, digital or even a painting. Please upload designs to instagram and #movingminds2015. For specific entry details visit 300times.com/movingminds/designcomp
2015 MOVING MINDS DESIGN COMPETITION
AMY WADDELL S2893596