JAL - Welcome New Sky

JAL - Welcome New Sky

JAL ‘Welcome! New Sky Cafe’ | Brands often offer consumers a taste of their products. In a recent airline example, Japan Airlines collaborated with the Royal Garden Cafe, a restaurant in the Aoyama ward of Tokyo, to bring its new 777 seats to restaurant patrons. Inside the restaurant, JAL placed a First and a Business Class seat, as well as two Premium Economy seats and a row of three Economy Class seats, for guests to try out.

Between November 22 and 25, the Royal Garden Cafe also featured dishes prepared by Chikara Yamada, JAL’s International Business Class chef, served in JAL’s Original paper tray, which added to the verisimilitude of the JAL experience. A large promotional banner on the balcony of the restaurant indicated the cooperation with JAL.

JAL’s collaboration with the Cafe and its experiential initiative comes as part of its Welcome! New Sky upgrade program, which will see the airline implement new seats in all four cabins of its long-haul aircraft, starting with its new B777-300ER’s. The airline’s new inflight product will be inaugurated on a January 9, 2013 flight to London Heathrow. On a similar note, Singapore Airlines recently installed a fully operational Business Class seat at Harrod's in London to woo new premium customers. In Hong Kong, Turkish Airlines collaborated with local venue caffe HABITU to let visitors sample traditional Turkish dishes created by the airline's flying chef Denizhan Dağdelen.