Air New Zealand - Air Points Or The Bag

Air New Zealand - Air Points Or The Bag

Air New Zealand 'Airpoints or the Bag?' | Air New Zealand has had a long-standing collaboration with the country's All Blacks rugby team. A recent campaign by the airline leveraged this relationship to promote its loyalty program, Airpoints.

Much like the popular TV show ‘Deal or No Deal’, in 'Airpoints or the Bag', contestants were given a choice between collecting an incrementally increasing amount of Air New Zealand Airpoints Dollars or taking one of the “booby prizes” hidden inside each of the 10 All Blacks tote bags.

The bags were filled with prizes ranging from signed All Blacks jerseys to holiday packages to Fiji. The contest was open to Airpoints members between November 5 and 22, and members had to enter through the contest's campaign website. Selected entrants were called at 7:45am by the Mike Hosking Breakfast on Newstalk ZB radio show. The host of the show asked participants a quick succession of questions to determine what they'd win. Additionally, during the contest period, Air New Zealand waived fees for applicants to the Airpoints program in order to increase membership.