American Airlines - Know It All

American Airlines - Know It All

American Airlines 'Know it All' | American Airlines' latest marketing initiative is a game that incorporates elements from inflight connectivity and mobile technology –both increasingly important in a connected world.

The game, entitled 'Know it All', was released on November 19 for the iPad, iPhone and iPod Touch, and features trivia questions on a variety of topics. To promote the game and its new iPad app, American Airlines launched a simultaneous draw for entrants to win 100,000 AAdvantage miles each week by 'liking' the 'Know it All' page on Facebook. Top scorers from the 'Know it All' game each week are given an additional entry for the AAdvantage miles draw. 'Know it All' also lets passengers with iOS mobile devices play against each other on-board American Airlines flights via the inflight wi-fi network. Additionally, the 'Know it All' Facebook page features a leaderboard, showing top scorers, their miles flown and what flights scored the highest.

Perhaps the most important aspect of 'Know it All' is its integration with other functionalities on American Airlines' iPad app. Players have access to their AAdvantage account information, one-touch access for passengers to check flight details, get mobile boarding passes and select seats. The iPhone and iPod Touch app updates also include support for Apple Passbook. Facebook posts by the airline to its page generated over 1,400 'Likes' and 150 comments.