United Airlines x Chase - VIP Mall Lounges

United Airlines x Chase - VIP Mall Lounges

United Airlines x Chase VIP Mall Lounges | With the holiday season being the US's busiest for retail, brands are attracting customers with new initiatives. For the second year in a row, United and Chase, the financial partner of the airline’s MileagePlus Card, are promoting their partnership by offering a co-branded experience for shoppers in key US cities.

Between November 23 and December 24, the Chase x United VIP Lounge experience is being offered in major malls such as Houston's Galleria, The Mall at Short Hills (New Jersey) and a new space at Westfield San Francisco Centre. Open to Chase United MileagePlus card-members and their guests, the lounges feature wi-fi, coat checks, cafe seating, snacks and flat-screen TV's among other amenities. Additionally, the lounges are supporting the charitable organization Toys for Tots on Tuesdays whereby non-Chase United members who bring in two unwrapped toys for charity will receive two United Club passes for access to the lounge. On Sundays, the lounges hold Football Sundays, where members and visitors can watch live American football games from the lounge. The Chase x United lounges are an example of taking airline brand loyalty – a key business objective - outside the realm of aviation. Through the lounges at shopping malls, United and Chase have the opportunity to showcase their brand values as well as generate interest from other shoppers. Chase participated in a similar co-branded space exercise at the London Olympics with Visa, offering a lounge with food, wi-fi and Olympic athlete appearances for customers.