Air New Zealand - An Unexpected Journey

Air New Zealand - An Unexpected Journey

Air New Zealand 'An Unexpected Journey' | Born from its strategic partnership with Warner Brothers, Air New Zealand last month unveiled its hit Hobbit-themed 'An Unexpected Briefing' safety video, which so far has generated nearly 10 million views on YouTube. As part of the on-going effort between the film, New Zealand and the airline, Air New Zealand introduced several more Hobbit-themed initiatives as part of its ‘The Airline of Middle Earth’ campaign.

The airline turned one of its B777-300ER aircraft into a flying billboard for the movie, covering it with a spectacular Hobbit-themed livery, featuring images of the first film of 'The Hobbit' trilogy. The aircraft arrived in Wellington, New Zealand in time for the film's premiere on November 28 and performed a 300-meter low fly-over above the Hobbit film premiere festivities. In addition, Air New Zealand also set up 'The Hobbit'- branded check-in desks and baggage claim belts at Wellington Airport. ANZ’s ‘Hobbit’ aircraft is deployed on the airline’s important Auckland – Los Angeles– London routes – where it attracted a crowd of aviation geeks and Hobbit fans – to promote the film and its association with it. Onboard the aircraft, Air New Zealand's business class passengers are being given Hobbit-themed menus as well as hairy Hobbit socks in their long-haul amenity kits. The airline also featured a 25-page story about its involvement with the Hobbit franchise in the November issue of its 'Kia Ora' inflight magazine.