Ryanair - Play & Win

Ryanair - Play & Win

Known for its penny-pinching mentality and aggressive revenue-generating methods, Ryanair's latest 'Play & Win' initiative gives passengers the chance to win back the cost of their flight.

At the end of their booking process customers are provided with the option to pay between GBP 2 and 5 (depending on the total price of their booking) to take part in the 'Play & Win' game. Upon accepting the game's conditions, Ryanair gives the customer a variety of general knowledge questions about geography, history, science, entertainment and sport that are relatedg to the airline's destinations around Europe. If the customer answers the question(s) correctly, they are entered into a draw to win back the total sum of their airfare. When a customer has won a refund, this will then be shown on their booking confrmation page. Three winners each week will receive a refund, with issuance occurring ten weeks from the date of ticket purchase.

The option to participate in the 'Play & Win' scheme is also incorporated into several other Ryanair ancillary products, such as priority boarding, reserved seating, a text message confrmation with flight details, travel insurance, car hire, merchandise and a subscription to the Ryanair newsletter.