Jetstar Asia - The Feng Shui of Flying

Jetstar Asia - The Feng Shui of Flying

Ringing in the Chinese Lunar New Year on February 10, Singapore-based Jetstar Asia has partnered with well-known feng shui master David Tong to develop a ‘tongue in cheek’ feng shui analysis for “auspicious travel”. For the initiative, Tong was hired to “assess the energy flows on Jetstar’s A320 planes and ascertain how flyers can improve their chances of achieving their goals”.

Those interest in feng shui can enter their name, date of birth, sex and what they hope to achieve this year (from a selection of wealth, health, career, love and friendship) on the 'Feng Shui of Flying' website. The feng shui calculator then provides advice on what seat rows to choose in flight, the best times to fly as well as the best destination to fly to. For example, women looking for wealth are advised to choose rows 1, 11 and 21 on the aircraft, while the most auspicious times to fly would be between 5am – 7am and 7pm – 9pm.

Tong also created a feng shui feng shui wheel for the campaign, which shows more general advice, such as destination, aligned with the passenger's years of birth and flight schedule. This result is presented on a virtual 'scroll' on the website and gives the option to replay the result, share it, or make a booking.