KLM - kids planes

Following its partnership with Schiphol Airport to offer a select audience the chance to preview Disney’s latest film ‘Planes’ in a 3D drive-in cinema at Amsterdam’s airport, KLM has turned to the imagination of children by offering them a once in a lifetime experience.

KLM invited 300 children to watch a pre-screening of Planes onboard an MD11 aircraft parked in a hanger, where the kids were offered an immersive experience, with real-life special effects created outside the plane to coincide with the film playing onboard via the IFE screens. A host of lighting, smoke and rain effects helped bring the film to life, reinforcing the airline’s tagline ‘journeys of inspiration’.

The airline posted a heartwarming video of the experience and the reactions of the kids on YouTube, which – within just two weeks – has already gained 2.7 million views, making it one of the most successful campaigns KLM has run on its YouTube channel.