VIRGIN AMERICA - #vxsafetydance

Safety videos commonly go viral when they offer something beyond the norm. Air New Zealand continues to come up with great themed videos, while Delta launches funny ‘holiday safety videos ’ every year, while Virgin’s group of airlines offer ‘cool’ animated safey messages, including Virgin America’s inaugural safety video , launched in 2009.

On October 29th, Virgin America launched a brand new video to be shown onboard, which has a unique twist. The full safety message has been put to a song and the instructions are danced through the 5-minute soundtrack. Filmed by director Jon Chu (who also shot Justin Bieber’s ‘Never Say Never’ concert film), it stars a varied cast that includes American Idol contestants and Olympic champions.

The tongue-in-cheek video features 14 different dance styles and took 26 hours to film on set, using a total of 36 dancers.

To help promote the video through social media channels, the airline is auditioning for future safety videos from it’s followers, by asking potential stars to send in a 15-second instagram video of their moves using the tag #VXsafetydance .

In the first 24 hours after the upload on YouTube, the safety video has generated nearly 500,000 views.