United - 30 days of friendly

To celebrate and promote United’s new brand campaign ‘Flyer Friendly ’, the airline between September 27th and October 26th offered its social media followers the chance to win daily prizes including Economy Plus seats, MileagePlus miles and domestic roundtrip tickets during a ‘30 Days of Friendly ’ ‘random acts of kindness’ initiative.

To kick off the month-long event, on the first day of the competition United offered a tour of the SFO Maintenance Centre, which could be won by answering a simple question on its social media channels. The giveaway campaign ran on Facebook, Twitter and Instagram, although all winners were announced on Twitter.

The ‘generosity’ competition is part of United’s much larger ‘Fly the Friendly Skies ’ campaign (featured in the October edition of this report), which includes radio, magazine, newspaper, outof-home and digital advertising.

The continuously expanding campaign also includes two videos recently launched on YouTube, showcasing the needs and experiences of the airline’s travelers, from rock stars to entrepreneurs .