Air New Zealand - Old school

Air New Zealand is no stranger to producing safety videos – in fact the airline has pioneered the use of safety videos as online marketing campaign – with very successful results. Past Air New Zealand safety video hits include the Hobbitthemed ‘An Unexpected Briefing’ (which has now topped over 11 million views), ‘Fit to Fly’ starring fitness guru Richard Simmons, and more recently ‘The Bear Essentials’ featuring renowned television adventurer Bear Grylls.

ANZ’s latest safety video/commercial is called ‘Safety Old School Style ’ and features America’s sweetheart comedienne and ‘Golden Girl’ Betty White plus a cast of golden oldies.

Filmed entirely outside of New Zealand, the video, which acts as a pseudoinfomercial promoting the activities of the ficitional care home does hint at promoting their North American destination, Los Angeles.

“Air New Zealand’s brand is all about liberating from the ordinary and our safety videos have proven a great way to showcase our unique personality to audiences of all ages around the world. In Betty we found the perfect partner – she is renowned for being a little bit cheeky and with a career spanning 74 years, who better to learn survival tips from than the award-winning show business veteran?” says ANZ Head of Global Brand Development Jodi Williams.

The video has already amassed just shy of 2 million views on YouTube in two weeks.