SNCF - Europe, Just Next Door

SNCF - Europe, Just Next Door

TBWA/ Paris has produced an interactive campaign in the streets of Paris for French high-speed rail operator SNCF and filmed the results to create a TV short to be shown in cinemas. The premise was simple: Set up a door in various public places in Paris and passers-by curious enough to open the door were greeted to a live, full-size, video conference with various personalities located in cities around Europe.

Taking to the streets on the 13th and 16th of September, the live interaction meant passers-by were treated to mime artists, street dancers, bike riders and caricature artists based in cities such as Geneva, Milan, Barcelona, Stuttgart and Brussels. The experience, enabled by live satellite links and a custom-made digital screen that perfectly fit the door frame, let participants pick where their cycling tour guides would take them, or take on their street dance team with a dance-off.

The video , which so far has generated over 500,000 views on YouTube, was shown in movie theatres in Paris at the start of October, supported by posters on the Paris subway, bus advertsing, and entire stations redesigned in the colours of Europe and SNCF.

These interactive fun experiences not only created multicultural links among Europeans, but also enabled us all to realize that at the end of the day, Europe it’s just next door

stated TBWA\ on their creation.