Jetstar - Dream Terminal

Jetstar - Dream Terminal

In a bid to promote its new 787 Dreamliner experience, Jetstar - the only carrier ‘downunder’ to currently fly the new aircraft - has created a pop-up experience that will travel around Australia’s shopping centres in order to showcase the aircraft’s new features.

Designed by brand experience agency URBAN, the temporary space is dubbed the ‘Jetstar Dream Terminal ’ and uses sensory cues to show the best of the aircraft’s key innovations, including dimmable windows, mood lighting, and comfor table seating. In an interesting off/online twist, Jetstar branded NFCenabled wristbands allow people to take a digital souvenir with them in the form of offers, faux boarding passes and photos.

According to URBAN business director Trish McNamara:

The New Jetstar Dreamliner comes with so many truly innovative features that all translate very well to a live customer experience.

The ‘Dream Terminal’ tour commenced in Burwood Westfield (Sydney) on the 17th October, before heading to the Robina Town Centre (Gold Coast) on the 24th and finishing its tour in Cairns Central between the 31st October and 3rd November.