Etihad - Golden Ticket

Etihad - Golden Ticket

Etihad celebrated its 10th anniversary last month and to celebrate this fact, the airline paid homage to Roald Dahl’s famous Charlie and the Chocolate Factory story, whereby a lucky winner would open a bar of chocolate to find a golden ticket.

The point of difference to this story is that with Etihad, the nine winners would be unwrapping their complimentary chocolate bar 35,000 feet above the earth. The lucky tickets were hidden inside complimentary chocolate bars that Etihad handed out to passengers on board inbound flights to Abu Dhabi on the airline’s ‘birthday’ on November 4th. The winners were given a pair of tickets to any Etihad destination of their choice.

To help promote the giveaway and increase longevity of the event, Etihad offered a further and final 10th ticket to one lucky social media follower who wished the airline well with the hashtag #EtihadTurnsTen on Twit ter or Instagram. The whole event amassed over 4,000 likes on Facebook, and generally the feedback was positive on all of the airline’s social media channels.