Virgin Atlantic - #FlightDecks

Virgin Atlantic - #FlightDecks

On October 23rd, Virgin Atlantic will operate the inaugural flight of its first B787 Dreamliner from London Heathrow to Atlanta. To mark the occasion, UK electronic music acts Rudimental and Gorgon City will play a so-called back-to-back set, in a DJ collaboration taking place 30,000 feet in the air – in the first ever inflight performance to be live broadcasted via Wi-Fi from a plane flying over the Atlantic.

Besides being able to listen to the live performances, listeners on the ground will also be able to get interactive with the flight members and catch all the updates as they happen.

Dubbed #FlightDecks, the two acts will take to the skies for an exclusive audience of over 250 invited guests and Virgin Atlantic has called fans of both bands to register at the #FlightDecks microsite for a chance to win a seat on the flight. Winners will receive two return tickets for the 787 inaugural flight and once in Atlanta will stay at the InterContinental hotel.

According to Virgin Atlantic, the idea behind the inflight event is to highlight the carrier’s history of innovation, saying that “#FlightDecks allows us to show off the new technological capabilities of the 787 and also to provide our passengers with world class entertainment ... both in the air, and from the comfort of their own homes.” A video of the announcement of the #FlightDecks event is available here.