SAS - #ICanFlySAS

SAS - #ICanFlySAS

People want to consume information as quickly as possible, and formats such as video and image posts do the job so much quicker than their written counterparts. In fact, some of the fastest growing social networks today are based primarily on images: think Instagram, Pinterest, Snapchat, while both Facebook and Twitter now feature images prominently.

The latest example of an airline that has tapped into this Visual Culture trend is Scandinavian Airlines, which has partnered with the Tourist Boards of Denmark, Sweden and Norway to invite the public to share what #icanflysas means to them, asking people to enter by tweeting or posting on Instagram or Facebook their most creative image of them or their family members that expressed the emotion, excitement or experience of flying in any shape or form, along with the hashtag #icanflysas.

The competition ran from June 16 to September 15 and had the purpose to promote Scandinavia as a destination for people living in Western Europe. Each week the best entries were showcased in a winners’ gallery on facebook.com/ SAS and spot prizes including limitededition SAS retro flight bags and travel vouchers were awarded to ingenious entries each week.

The grand prize included four flights in the SAS Plus class, city cards for sightseeing, and hotel accommodation in each city, before flying on to the next Scandinavian capitals.