1 minute read
Multiple Airlines - Hyperlapse
Multiple Airlines - Hyperlapse
In a development that sees the ‘time compression’ trend meet visual culture, time-lapse photography and video has exploded in popularity over the past few years.
Advertisement
Launched at the end of August, Instagram’s new Hyperlapse app brings video stabilization and time lapse features to video shooting with mobile devices. Users have the option to speed up their videos by up to 12 times.
The Hyperlapse video app has enjoyed runaway success, with more than 40,000 Instagrams bearing the #hyperlapse hashtag in just the first 24 hours and has been received very well with reviewers calling the app well-designed, easy to use, easy to sync with social media, and inspirational in nature.
Technically the first airline to experiment with Hyperlapse has been Qantas, as it ‘re-grammed’ a Hyperlapse from one of their travellers, who captured Qantas airplane movements from a lounge at Sydney International Airport before his own flight.
The first airline though to create their own Hyperlapse video using the new app has been JetBlue, which has consistently been an early adopter of social media technology. The first official airline Hyperlapse sees JetBlue show off a departure of one of its Airbus A320s from Orlando Airport.
Other social media-prolific airlines like KLM and Air New Zealand have yet to experiment with Hyperlapse-ing, but Southwest (unveiling of new livery), Emirates (inaugural A380 flight to Frankfurt) and Qatar Airways (arrival of first A380) are among the carriers to have featured Hyperlapses on Twitter and Facebook.
