KLM - Live High Fives

KLM - Live High Fives

To promote its yearly post-summer World Deal Weeks – during which KLM offers attractive discount fares to more than 100 destinations – KLM enabled hundreds of Amsterdammers and New Yorkers to exchange high-fives via a live video link on August 28. The high-five is the symbolic campaign gesture of the KLM World Deal Weeks.

Throughout the day, the interactive installations offered a window to the other side of the ocean. People on the streets on either side of the Atlantic were spontaneously brought together by two interactive installations. Those who managed to complete a perfect ’Live High- Five’ on screen were eligible to win KLM tickets to Amsterdam or New York.

A video clip of the best high-fives was uploaded by KLM to YouTube and has generated more than 430,000 views so far.

On a related note, French train operator SCNF last year set up a door in various public places in Paris and passers-by curious enough to open the door were greeted to a live, full-size, video conference with mime artists, street dancers, bike riders and caricature artists based in cities such as Geneva, Milan, Barcelona, Stuttgart and Brussels.

The ‘Next Door’ experience, enabled by live satellite links and a custom-made digital screen that perfectly fit the door frame, let participants pick where their cycling tour guides would take them, or take on their street dance team with a dance-off.