1 minute read
Icelandair - Stopover Stories
Icelandair - Stopover Stories
Icelandair has launched its ‘Stopover Stories’ campaign, which is designed to draw attention to Icelandair’s Stopover deal, which gives people travelling on transatlantic flights between the 25 cities in Europe and 14 cities in the USA that Icelandair operates to, the chance to stopover in Iceland (for up to seven days) without the expense of additional airfares.
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The centerpiece of the new campaign is a two-minute video of a passenger – named Kat, who is a photographer from Seattle who is traveling to London – who is treated to a surprise, 48-hour stopover in Iceland.
The video shows her arriving at Keflavik Airport for what she thinks is a short connection on the way to her final destination. Instead she was greeted by a party of friendly Icelanders, who whisked her away on a two-day tour of Iceland— tailor-made specifically to her suit her own interests and passions.
The surprise stopover video generated nearly 1.5 million views in the first 10 days after it was posted on YouTube and is the start of the initiative: Through the end of the year, the airline will be giving people the chance to nominate an unsuspecting friend for a Surprise Icelandair Stopover when they pass through Iceland. Those who nominated the lucky winners will be invited by Icelandair as well.
