Vueling - Game Of Thrones

Vueling - Game Of Thrones

Spanish hybrid LCC Vueling surprised its Game of Thrones (GoT) fans with a witty promotion which launched just as fans awaited the show’s Season 5 debut with bated Dragon’s breath.

The airline’s CEO, Alex Cruz, tweeted a long screen shot of the reservation engine with the comment, “Oh no! Someone from #gameofthrones has hacked @ Vueling website & added new destinations! #got #summeriscoming.” The Summer is Coming hashtag is a humorous spin by Cruz on GoT’s ominous ‘Winter Is Coming’ motto.

Sunny or Wintry, the GoT destinations options ‘hacked’ onto Vueling’s internet booking engine came complete with all the various travel options true Westeros denizens might expect from their airline of choice. Tickets were available by class of Villager, Lord, or King, and “crossing times” could be Dawn, Twilight or ‘Time of the Walkers’ - a reference to the epic story’s nightmarish ultimate winter survivors.

Those booking their holiday far, far, abroad to this other world were offered complete packages with reservations at castle inns and the option of renting a thoroughbred as ground transportation (images) . To find all GoT cities on the airline’s reservation site, visitors had to dig deeper, searching all the city pairs available—a great way to point out the airline’s routes in the real world.

“To be honest, it got me by surprise that it had that much impact on social media,” Samuel Lacarta, Vueling’s Director of IT shared with SimpliFlying, who says the objective of the exercise was to have fun, declare our love for epic stories and be able to tell our friends ‘I was part of it’.”