Emirates - Experience The Emirates A380

Emirates - Experience The Emirates A380

Emirates has gone from Big to Bigger to Biggest on the A380 and is driving that message home by staking its claim on London Heathrow.

The airline teamed up with JCDecaux Airport to mark its presence at London Heathrow – on the Central Terminal Area Welcome Site – with a 37.2 meter by 3.8 meter illuminated placement , spanning the width of Heathrow’s entrance roundabout and visible from over 500 meters away.

It is the first brand message encountered by 100% of vehicular traffic when entering Heathrow from the M4 motorway. The special-build is designed so that the plane’s image flies right off the billboard, and greets passers-by with the strapline: “Your remarkable journey begins here. Experience the Emirates A380.” Alan Sullivan, Managing Director of JCDecaux Airport, said:

We are delighted that Emirates has seized the opportunity to ‘own’ Heathrow’s most famous landmark site with a special-build campaign that showcases the unmissable branding potential of this classic out-ofhome location.

The campaign complements the airline’s other long-term locations in the interior and exterior of LHR, including the new Train Transit System which leads passengers towards Terminal 5’s satellite terminals, and the iconic branded A380 plane on the Central Terminal Area roundabout which directs traffic to Terminals 1, 2, and 3.

Emirates operates 5 A380s daily at LHR. “Heathrow sees 73 million passengers pass through its doors every year,” said Jonathan Coen, Retail Director at Heathrow. “This site is a perfect spot for Emirates and we’re delighted with the creative.”