Virgin Atlantic - Business Is An Adventure

Virgin Atlantic - Business Is An Adventure

Virgin Atlantic latest U.S. campaign is called ‘Business Is an Adventure’ and is aimed at international business travelers.

The most visible elements of the campaign are out-of-home placements like a ‘takeover’ of Manhattan’s Fulton Street station and billboards in Los Angeles and other major U.S. gateway cities of the airline.

Headlines for the ads include action-based phrases such as “Business Is an Adventure. Make it Epic,” and “Business Is an Adventure. Pack for Glory.”

The campaign also features a digital element, including banner ads in The New York Times, The Guardian, Slate, The Wall Street Journal and on Flipboard (image).

This campaign, which builds on our global platform ‘Let it Fly’ takes inspiration from the excitement and buzz people feel when they are on a business trip and highlights how the Virgin Atlantic experience can enable them to be at their best,

said Simon Bradley, VP Marketing Virgin Atlantic Nor th America.

“This campaign is a bit of a departure from previous campaigns,” Mr. Bradley said. “It is still targeted at business travelers, but we’re trying to communicate a much bigger thought—the idea of business being an adventure. We attract experience-hungry business travelers, who have a mindset that they want more from their business trip than just a plane ride they have to endure.”