Delta - Stillness in Motion

Delta - Stillness in Motion

Delta has aligned itself with TED Talks over the past few years, blending art with marketing . These innovative campaigns help the airline connect with creative, and entrepreneurial business travellers, and reflect Delta’s position as a forward looking brand, encouraging customers realise their dreams—both in the clouds and at sea level.

This year, with its Stillness in Motion installation, a melding of interactive art installation and lounge (especially built for the TED Conference in Vancouver), Delta suggested participants could achieve more by standing still.

The project was inspired by the work of TED speaker Pico Iyer, author of The Art of Stillness, and brought to life in conjunction with agency MKG , which specialises in experimental marketing.

As shown in Delta’s YouTube video a combination of mirrored walls, light effects, and immersive organic visuals were designed to soothe the senses. A quote on the wall by Pico Iyer set the theme: “In an age of constant movement, nothing is more urgent than sitting still.” Inside, a dynamic soundscape imbued a sense of calm. Within a prismatic cocoon of mirrors, a chair equipped with heart-rate sensors let participants control a light show with their heartbeat. This was recorded on a keepsake orb, which pulses to match the owner’s lowest heart rate. Later, a walk through Delta’s Productivity Lounge, featured business-oriented cabin features, like onboard Wi-Fi, in-seat power, and demos of the Delta app.

Of approximately 800 influencers who participated in Stillness in Motion, 95% shared their experiences on Social Media.