Qantas & GoPro - Behind The Scenes

Qantas & GoPro - Behind The Scenes

On May 4th, GoPro and Qantas took viewers behind the scenes with a creative YouTube video (with 17,000 views on the Qantas channel) showing exactly what happens to our luggage after it’s been tagged and carried off by a luggage belt prior to our flight.

Shot entirely with GoPro cameras and set to lively rock music, this clip follows a little red suitcase on its exciting journey through self-service tagging, airport drop off, a network of conveyor belts, a digital tracking process and more.

The two-minute video is the first instalment the public can expect in a series of videos produced by GoPro and Qantas. It plays on the established success of GoPro’s other action-packed ‘Behind the Scenes’ videos showing the inner workings of sporting events, movie sets, musical performances and more.

“We often get requests to look behind the scenes at our airport terminals and on board our aircraft, and thanks to GoPro we’ve come up with a novel way of doing it,” said a spokesperson from Qantas. “We’ll be rolling out a series of videos using strategically-located GoPro cameras to focus on different parts of the Qantas operation or the travel experience.”

Qantas has promoted this first effort on Facebook and Twitter. As of May 25, the video reached 99,000 Facebook followers and was viewed 31,000 times in that medium. Through Twitter , ‘Baggage Behind the Scenes’ reached more than 240,000 sets of eyes and was watched over 3,500 times.

Upcoming GoPro initiatives for Qantas include: ‘How To: Turn Around An Aircraft’, ‘How To: Change A Tire On A Plane”, and ‘How To: Build A Business Class Lounge’.