Eva Air - Hello Kitty Bus

Eva Air - Hello Kitty Bus

Outdoor advertising can be one of the best ways to promote a product or service, especially when it’s done in a creative or novel way. Pop-up shops and restaurants always catch the eye and other types of public installation, for example the giant Louis Vuitton trunk that appeared near the Kremlin in Moscow (2013) also garner plenty of attention.

Livery art promotion is a great form of outdoor advertising, utilizing an asset airlines already have. With its growing fleet of Hello Kitty-themed jets, and the tidal wave of publicity each one has garnered, Taiwan’s EVA Airways has proven it’s got the winning formula for successful integration of outdoor (exterior of buses, trams and planes), print (boarding passes), digital (themed website) and experiential marketing (interiors of planes).

In 2012 and 2013, EVA Airways ‘Kitted’ a city bus and double-decker tram in Hong Kong to generate buzz about its Hello Kitty jets. Now Singapore is getting its very own Hello Kitty public bus as EVA Air readies for the introduction of regular Hello Kitty flights week between Taipei and Singapore.

Singapore’s themed bus is also a doubledecker with Hello Kitty inside and out. The outside is white and decorated with sticker decals showing Hello Kitty and other Sanrio characters. Along the outer sides of the bus, one can observe images of the themed Boeing 777-300ER (called Shining Star ) that will operate the new daily flights as it prepares to land over the skyline of Singapore. The bus runs mainly on service 14, which takes riders from Bedok to Clementi.