LOT - Inflight Cinema

LOT - Inflight Cinema

Earlier in May – to the delight of some fortunate cinema fans – LOT Polish Airlines transformed a movie theatre into a virtual business class experience, promoting the perks of its premium product.

As people filtered in to grab a seat for a newly-released comedy, they noticed there was something different about this movie theatre at Cinema City in Warsaw. The front row of seats (typically the most unattractive in a movie theatre) were made positively alluring. Fully equipped with the airline’s premium cabin comforts and amenities, each front row seat boasted a soft pillow, warm blanket and fresh blue headrest cover emblazoned with LOT’s logo and the words “Business Class”.

As the lights went down in the theatre, moving projections replicated Boeing 787 Dreamliner windows and the sky beyond along the side walls of the theatre. On the large centre screen, a video shot inside one of these aircraft helped moviegoers feel even more as though they were in the premium section of a LOT Dreamliner cabin. The same crew from the video then appeared in the theatre, serving an amuse bouche (with trolley and trays) from LOT’s Business Class menu to the first row.

While those in the first row were experiencing the menu, the rest of the audience were invited to quickly take a picture and post it to the LOT’s Facebook page. The first three to do so were given Premium Economy tickets.

In addition to getting good mileage on Instagram , a video made to capture the special experience had received more than 18,000 views and tons of shares by LOT’s strong Facebook following.