KLM - KLM Jets

KLM - KLM Jets

Following the success of its first branded gaming campaign, Aviation Empire , which was downloaded more than 850,000 times and received many positive reviews, the airline has just released its second game, called Jets.

Jets is a mission-based endless flyer mobile game in which players lead a paper plane safely through an obstacle-ridden cardboard world.

Jets’ first levels are set in KLM’s Amsterdam home-base and lets players fly their paper plane through the old city centre, over its world-famous canals, while avoiding cars, trams and boats. Players must keep an eye out for quirky elements, such as functioning drawbridges, trams that ring their bells when players get too close, and rusty bikes about to fall in the canal.

In single player mode, players can unlock new missions, collect items and set high scores. In the turn-based multiplayer mode, players challenge friends to join them in the mission. Winners can instantly share their victory on social media using the in-game social media challenge system.

Applying the benefits of gaming to real life, KLM rewards players with the game’s currency – Wings – each time they book a ticket. When they show up at their gate on time they receive even more Wings, an innovative feature that is facilitated by Amsterdam Airport Schiphol’s beacon technology.

Jets can be downloaded free of charge in the Apple App Store and the Google Play Store. Paper-crafted versions of other famous cities will be added to the game later this year.