WestJet - Ultimate Las Vegas Upgrade

WestJet - Ultimate Las Vegas Upgrade

WestJet’s “Ultimate Vegas Upgrade” is a perfect example of how airlines can collaborate with tourism authorities to create campaigns that grab major news headlines and create lasting memories for customers.

Video is a major component of WestJet’s marketing strategy. What started as few clever stunts to surprise travellers around the holiday season has evolved into regular installations. The airline now creates a funny, exciting, or heart-touching video roughly once per quarter, and many brand fans have come to expect them.

For its latest video , which saw 1.76 million YouTube clicks in just 3 weeks, WestJet linked up with the Las Vegas Convention and Visitors Authority to plan a series of surprises for one lucky airplane full of people. After using a roulette wheel (how fitting!) to select flight 1116 from Toronto to Vegas, WestJet got to work organizing a host of experience upgrades that would await passengers at landing.

Comedian and Vegas resident performer Carrot Top greeted flight 1116 passengers in the cabin, offering them two choices: collect their bags and leave, or follow him to an amazing surprise. Guests who chose adventure went on to enjoy hotel room upgrades, spa upgrades, view upgrades (via helicopter ride), VIP club outings and a massive party in the WestJet hangar with performers and DJs supplied by many of the city’s top hotels – each of which also benefitted from brand exposure in the popular video.