Turkish Airlines-Istanbul flow motion

Turkish Airlines has partnered with Rob Whitworth , a well-known filmmaker with a dynamic and unorthodox style, to create a video telling the story of Istanbul. Using his signature ‘flow-motion’ shoot and edit style, Whitworth has created a fascinating few minutes of eye-candy that takes the viewer on a colourful and fast-paced trip through Istanbul.

Shot in 4K resolution and edited from nearly 4 terabytes of raw material (collected over 6 weeks in the Turkish capital), the ‘The City of Istanbul’ video is full of zooms, twists and hints of magic – plus a poetic narration about the history of metropolis.

Only at the very end, when the shot pans out across the whole city and a plane zooms past, do we see evidence of Turkish Airlines’ involvement in this video. The first purpose of the film is to interest people in visiting Istanbul and airline branding is secondary.

This effort has produced a lot of buzz in the photography world and was viewed roughly 5.5 million times in just 20 days on the Turkish Airlines YouTube channel.

Whitworth also worked with Emirates at the beginning of this year to create a flowmotion tour of Dubai using plenty of stunning hyperlapse shots. That video also takes us into an A380 First Class Suite, the cockpit as the aircraft lands and through hidden parts of the airport. That video has been viewed roughly 1.4 million times on YouTube.