British Airways and Boeing-Wings to a dream

People of Indian descent represent the largest minority group in the United Kingdom and British Airways has been actively connecting with this key demographic through a series of heart-warming videos released over the past several years.

Family loyalty, integrity and unity are cornerstones of Indian society, so it is fitting that these themes form the basis of this ongoing video campaign.

The first of four videos produced so far was called ‘A Ticket to Visit Mum’ , released in 2013. That video’s popularity (1.4 million views) caused British Airways to produce three more campaign instalments: The Welcome of Home , Go Further to Get Closer , and Wings to a Dream – which was just released this November.

In Wings to a Dream , staff at the BA India offices pour over the touching stories of many young people in India who want to win a trip to London with their grandparent. It’s unclear from the video exactly how many people actually won this contest, but cameras do follow the BA staffers to the homes of several winners to capture their authentic reactions to the unexpected news that they had been selected.

This contest and video also serve as a great promotion for BA Boeing 787 Dreamliner, which made its debut in BA’s fleet on the airline’s important Delhi to London route.