1 minute read
Singapore Airlines - Bringing You The Best Flavors Of The World
Singapore Airlines - Bringing You The Best Flavors Of The World
Singapore Airlines has released a new video on its YouTube channel (25,592 followers) called ‘Bringing You the Finest Flavors of the World’. In just one month, the visual spectacle has been viewed more than 700,000 time on YouTube and even more elsewhere.
Advertisement
The unique and unforgettable ‘miniature world’ style of the video takes after the airline’s last viral clip , which amassed over 1.75 million views on YouTube. Both videos use tiny versions of airline product and services to illustrate the well-known tagline ‘At Singapore Airlines, No Detail is Too Small’.
The aim of the video is to draw attention to the airline’s Book the Cook menu, which allows premium travellers to book one of five international meals from an exclusive menu, up to 24 hours before flight.
The video opens with the aforementioned tagline appearing in black letters and surrounded by the five feature meals. Next though, we see gigantic fingers reaching into a microscopic herb garden, grabbing just a few small rosemary leaves… and we know something special is about to happen.
It’s truly remarkable how the Singapore chefs use tiny utensils (smaller than toothpicks), tiny bits of meat and diced vegetables, and even a miniature stove and pans to prepare gourmet meals served on plates smaller than a child’s hand. In the end, the dishes are shown next to their fullsize counterpar ts, looking quite identical.
This video was also pushed out through Singapore Airlines’ Twitter (tagged with #NoDetailTooSmall) and Facebook account , where it has a whopping 2.8 million views and more than 47,000 likes.
