Airline Marketing Benchmark Report March 2017

Page 13

BRITISH AIRWAYS - AVIOS VIRTUAL REALITY

British writers, playwrights and novelists like H.G. Wells, George Orwell and Aldous Huxley have been at the forefront of any meaningful conversation about humankind’s relationship with future technology. So it’s only fitting that British Airways, the official carrier of the country that gave the world Dr. Who, Black Mirror and David Bowie would adopt the art of vacationing via Virtual Reality (VR).

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