ETIHAD - RUNWAY TO RUNWAY
Last year Etihad struck a major, longterm fashion sponsorship deal with WME – IMG (a powerhouse talent agency representing athletes and artists across multiple areas of sport and media platforms) that would see the airline supporting no less than 17 major fashion events globally.
fashion industry does, spending millions annually,” said Etihad VP of Sponsorships, Patrick Pierce.
This month, in an extension of its fashion industry integration efforts and in celebration of New York Fashion Week, Etihad has announced a new loyalty proThis strategic partnership was designed gramme for fashion industry professionto increase Etihad’s visibility in the fash- als and fashion enthusiasts. ion industry, important because fashion designers, buyers, models and executives The “Runway to Runway” scheme is deare known for spending big on near-con- signed to provide the jet-set fashion instant travel. dustry with practical benefits like discounted airfare, special group travel rates, “Very few industries travel as much as the increase luggage limits and cargo deals 18
