AIRASIA THE AIRASIA HACKATHON
Over the past few years, a number of aviation brands have adopted a popular Silicon Valley trend, that of the ‘Hackathon’ where computer programmers collaboratively work against a clock to deal with a particular problem or challenge. The latest airline to get on the bandwagon is AirAsia, which will be staging ‘AIRVOLUTION 2017’ in Kuala Lumpur from 18-19 March. Twenty teams from the 26 countries served by AirAsia will be competing for a RM 25,000 (c. US $5,600) prize.
and prices be offered to passengers? On the day, one will be chosen and given to the teams to solve. According to AirAsia CEO Tony Fernandes, AIRVOLUTION 2017 is part of the airline’s overall mission to make AirAsia more digitally focused: “This year marks the emergence of AirAsia as a digital airline, and I believe this event can spur the kind of radical, creative thinking that will ensure AirAsia remains on the leading edge.”
AirAsia has signed up an impressive Three challenges have been announced group of third party sponsors and partfor the Hackathon: How can social media ners for the event including Lego, Redfans’ digital footprints be leveraged to Bull, Google, Amazon and Microsoft. improve customer experience, how can waiting times at the airport be reduced However out of the ten strong judging and how can the best flights, itineraries panel, eight are internal AirAsia execu4
