AIR CANADA- #FLYTHEFLAG AND NEW LIVERY UNVEILING
February was a colossal month for Canada’s flagship airline. Not only did they unveil an all-new livery look in three separate events in different major Canadian cities, but they also revealed updated uniforms for cabin and ground crew and began talking a lot about the past, the future, and national pride in celebration of their own 80th birthday this year and Canada’s 150th birthday this summer. Broadly, all this activity is connected to the hashtag and patriotic sentiment of #FlyTheFlag, which refers to how the airline takes pride in being an ambassador 6
of Canada, connecting its people and ideas to the rest of the world. Activity around #FlyTheFlag began in February with social media teaser posts showing partial images of the new livery. The frequency and amount of information shared in these posts gradually increased through the month until reveal happened on February 9th with simultaneous events in Toronto, Vancouver and Montreal. Each event was well attended by local, national and international press, bloggers and media personalities.
