BRUSSELS AIRLINES 15TH BIRTHDAY COMMERCIAL
While many airlines go out of their way to celebrate landmark anniversaries with splashy ad campaigns, contests and even discounts on airfares, Brussels Airlines took their 15th anniversary celebration to heartwarming new heights with their recent spot entitled: “Happy Birthday.”
Airlines crew members go out of their way to alert a passenger as his plane departs that his wife has given birth to a baby boy by “writing” the words “It’s a boy” on the tarmac with their bodies. Now, fifteen years later, the carrier has recruited almost all of the original actors from the earlier spot for a sequel where the crew wishes the now-fifteen-year-old boy happy birthday from the tarmac as he and his father depart on a Brussels Airlines flight.
An offshoot of their long-running “Going the Extra Smile for You” campaign, the carrier took the unusual approach of creating a sequel of sorts to one of their most popular spots from fifteen years ago, the much buzzed-about “It’s a Boy” clip – where a team of real life Brussels The spot has made a nod to the changing 10
