Airline Marketing Benchmark Report-April 2017

Page 15

EMIRATES AND ETIHAD INTERNATIONAL DAY OF HAPPINESS

March 20th was International Happiness Day. Few people in Western countries will have been aware of it, but with the United Arab Emirates having an actual ‘Minister of State for Happiness’, it is taken seriously as an occasion in the UAE.

Etihad’s Happiness Day celebrations involved a piano performance at Abu Dhabi International Airport by the first UAE national female music composer, Eman Al Hashimi. Meanwhile two guests were the lucky winners of an Etihad Airways upgrade to business class.

This year that extended to both of the country’s major airlines, Emirates and On check-in more passengers were also Etihad. treated to a series of “mini upgrades” ranging from WiFi vouchers to spa Emirates and Etihad both surprised treatments, while Etihad cabin crew and passengers with free upgrades on the passengers held up ‘smile’ placards. day.

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