KLM - INTERN ON A MISSION
KLM Royal Dutch Airlines has set social media intern Joery Mooijman the task of learning everything there is to know about the airline and documenting it across their official media channels.
Although Moojiman is taking on some complex topics – you could go quite deeply into how deicing works, for example – none of his videos are much longer than four minutes.
Moojiman has already created video content focusing on topics from aircraft towing to in-flight catering, which he’s exploring first-hand, but so far the intern’s most popular post sees him experiencing KLM’s World Business class in a video which has garnered 1.2 million views, nearly 8000 likes and 533 shares on Facebook.
KLM’s video content clearly builds on the success of the ‘Cockpit Tales’ series on KLM’s YouTube channel, which was produced in ten parts over eighteen months covering what happens behind closed cockpit doors.
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The first episode, uploaded in February 2015, has reached 1.2 million views.
