LUFTHANSA - MORE INDIAN THAN YOU THINK
Three years ago Lufthansa launched an India-focused ad campaign under the strap-line ‘More Indian than you think.’ The ad, which was viewed almost two million times on YouTube, featured an Indian grandfather telling his grandson about the serious Germans and strange German food. They then both get on a Lufthansa plane where they are served Indian food, which prompts the grandson to exclaim that they must be on the wrong plane.
20
