Airline Marketing Benchmark Report-April 2017

Page 29

MTHE ELECTRONICS BAN - VARIOUS

On March 20th, the US announced a ban on passengers carrying electronic items larger than a phone in their hand luggage from a number of Middle Eastern countries. The US electronics ban includes Turkey, the UAE and Qatar, hitting major Gulf carriers as well as Turkish Airlines, in major East / West transit points such as Dubai and Istanbul.

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This was quickly followed by the U.K, although the UK’s ban does not cover the UAE or Qatar. In a blog post published the day after the ban was announced, SimpliFlying CEO Shashank Nigam looked at how airlines should respond, advising them in particular to do three things - show empathy, notify passengers proactively, and be resilient by coming up with creative solutions to the problem.


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