ALASKA AIRLINES WEST COAST VIBE
In our January report we talked about “Different Works”, an advertising campaign by Alaska Airlines that celebrated the merger with Virgin America by trying to show that pairings that don’t seem immediately obvious can work.
playlist”, sitting in a “mood lit cabin” and watching “all the free movies you have time to watch.”
This was then supplemented by a YouTube video titled ‘West Coast Vibe’, which sees a young woman sitting in the new Alaska Fast forward several months and Alaska Airlines cabin, with the video finishing with Airlines has now taken the decision to the strapline, “We’re saving you a seat.” retire the Virgin America brand within the next two years. With Virgin America being the highest ranked US carrier by far in Skytrax’s list of Alaska Airlines chose to do by announcing the world’s top airlines, Alaska Airlines’ a revamp that would see the airline take on decision has attracted a fair amount some of the best attributes of the Virgin of comment, with Sir Richard Branson America brand. A corporate blog post, himself penning a “Dear Virgin America” asked passengers to imagine themselves farewell letter. “shazaming every song on an upbeat
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