MR CHAN -HONG KONG AIRLINES
One of the most recognisable faces to have come out of Hong Kong is of course the actor and martial arts expert, Jackie Chan. As a result, it’s perhaps no surprise that Hong Kong Airlines went to him when looking to recruit a brand ambassador to help push its international expansion.
life via a online video and TV advertisement. Created by DDB Group Hong Kong, the ad shows a “Mr Chan” in different situations on board an aircraft and out on his day to day job without showing his face.
Only at the end of ad do we see that “Mr Chan” is none other than the famous actor. Most recently, the new partnership came to As a result, the idea behind the ad is to
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