Airline Marketing Benchmark Report-August 2017

Page 19

ICELANDAIR - STOPOVER PASS

Over the past few years, Icelandair has put a lot of effort into promoting Iceland as somewhere where you can get off the plane and spend a few days, in-between your Europe / North America flights.

new “Stopover Pass”. If you stop over in Iceland between now and March 2018, your boarding pass gives you access to all sorts of events and entertainment options ranging from music gigs to Icelandic Football matches.

For example, last year the airline launched a Stopover Buddy programme, where a At the same time, Icelandair says it put stopover in Iceland would come with your staff through a ‘stage school’ as a way of own Icelandair guide, who could even be improving their customer services skills: the CEO. “Icelandair know their talented staff are Most recently, the airline launched a the stars of the company and at the heart

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