Airline Marketing Benchmark Report-August 2017

Page 28

UNITED AIRLINES - REAL TIME TAXI

When asked to link an airport to a major city, most people will associate Heathrow with London, CDG with Paris, and JFK with New York. However, each of these cities of course has a second airport with significant passenger numbers - Gatwick (London), Orly (Paris) and in the case of New York, Newark. The challenge for each has been to change the perception that it’s a second choice for travellers.

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