Airline Marketing Benchmark Report-August 2017

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TURKISH AIRLINES - FLY GOOD FEEL GOOD

Over the years, various airlines have Now with Turkish Airlines teaming up tried to create on-board events as a with Dr Mehmet Oz, we’ve had the first marketing tactic. in-flight talk show. We’ve had in-flight fashion shows, in- “Dr Oz”, as he is commonly known, is a flight business networking events and Turkish-American surgeon and Columbia in-flight hackathons. University Professor. He was the health expert on the Oprah Winfrey Show for Meanwhile in this issue alone you’ll five seasons, before getting his own TV find articles on the first in-flight silent and talk radio show. disco and the first piece of immersive in-flight theatre (see the Delta and The collaboration between Turkish Icelandair pieces). Airlines and Dr Oz takes the form of a

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